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AUTOKNERD DISPATCH: YOU’RE ALREADY LOSING THE DEAL

Apr 9, 2026

AUTOKNERD DISPATCH: YOU’RE ALREADY LOSING THE DEAL

Why the Deal Dies Before You Even Say Hello

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The $50,000 Wake-Up Call

Apr 1, 2026

The $50,000 Wake-Up Call

The Fee Game Is Over. Now What?

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EP77: The needs assessment is the close

Feb 26, 2026

EP77: The needs assessment is the close

Close happens in needs assessment, not in the finance office.

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EP76: Customers Don’t Hate Dealerships. They Hate This.

Feb 19, 2026

EP76: Customers Don’t Hate Dealerships. They Hate This.

For years we accidentally built environments that amplified this.

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EP73: The Neuroscience of Trust in Car Sales

Jan 22, 2026

EP73: The Neuroscience of Trust in Car Sales

Friction is the enemy

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EP72: See It From Their Side

Jan 15, 2026

EP72: See It From Their Side

: Why Buying a Car Feels So Stressful

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EP71: Training Isn't Working

Jan 8, 2026

EP71: Training Isn't Working

The System Problem Nobody Fixes

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EP70: The Addendum Crash

Dec 11, 2025

EP70: The Addendum Crash

STOP BLOWING DEALS OVER THE ADDENDUM

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EP68: The Trust Leak

Dec 4, 2025

EP68: The Trust Leak

The Hidden Mistake That Makes Customers Pull Back”

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EP67: CTRL+ALT+DRIVE

Nov 27, 2025

EP67: CTRL+ALT+DRIVE

Inside the chaos, charm, and tow trucks that power America’s biggest parade

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EP66: The EV Cover-Up

Nov 20, 2025

EP66: The EV Cover-Up

What Really Happened

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EP64: Moments That Move Metal

Nov 6, 2025

EP64: Moments That Move Metal

Every car deal has a heartbeat

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EP63: Creates Commitment

Oct 30, 2025

EP63: Creates Commitment

How the Test Drive Really Sells the Car

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EP62: The Rule of 7

Oct 23, 2025

EP62: The Rule of 7

Presenting What Actually Matters

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EP61: The Matchmakers Playbook

Oct 16, 2025

EP61: The Matchmakers Playbook

Turning Discovery Into the Perfect Presentation

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EP60: From Discovery to Direction

Oct 9, 2025

EP60: From Discovery to Direction

Turning Answers Into Action

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EP59: Stop Triggering Traps. Start Asking Pathways.

Oct 2, 2025

EP59: Stop Triggering Traps. Start Asking Pathways.

The 3 Pathways that uncover the truth and build trust.

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AutoKnerd Saturday Dispatch

Sep 27, 2025

AutoKnerd Saturday Dispatch

Shockingly Simple: Selling EVs with Confidence

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EP58 Charging Up Confidence: Selling EVs Without the Myths

Sep 24, 2025

EP58 Charging Up Confidence: Selling EVs Without the Myths

Straight talk for real consultants facing real EV questions.

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EP57 The Third Wheel

Sep 18, 2025

EP57 The Third Wheel

The Hidden Sales Influence You’re Ignoring

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EP56: Turning Discovery into a Walkaround That Wins

Sep 10, 2025

EP56: Turning Discovery into a Walkaround That Wins

Why jumping ahead in the process wrecks trust before the engine starts

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The Test Drive Trap Part.1

Sep 3, 2025

The Test Drive Trap Part.1

Why jumping ahead in the process wrecks trust before the engine starts

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CLOSING TIME

Aug 28, 2025

CLOSING TIME

How to Finish Without Breaking Trust

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EP53 From Micro-Yes to Mega-Commitment

Aug 20, 2025

EP53 From Micro-Yes to Mega-Commitment

The Simple Bridge That Turns Small Wins Into Big Deals

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EP52 Micro-Yeses in Car Sales

Aug 13, 2025

EP52 Micro-Yeses in Car Sales

Stack Small Wins to Close More Deals

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